Trends, when are they useful?

Trends, the most heard word every season.

No one can predict them, however, we all speak about them. Trends can be useful or disastrous depending on how we use them.

When we’re working on personal styling it is better to avoid them. This type of work seeks to bring functional tools to the client according to their needs, and, the ephemeral effect of trends can be counterproductive.

Editorial work lets us use trendy elements because fashion publications are based on actuality, it is here where we let our imagination fly, and explode our creativity. If we’re working with pop artists, trends are also allowed because they reflect the new.

My advice to the aspiring artist is, trust your instincts and listen to your client.